Raising our own children brought personal experience with teething struggles and toddler brushing. When our little ones, Theo and Teddy, started teething, they were mesmerized by our electric toothbrushes- but they were far too powerful for tiny gums. With no safe, fun, and thoughtfully designed options out there, BRUSHI BEAR was born- gentle and playful for little mouths whilst being kinder to the planet.

As dentists, we are frequently asked 'how do I get my baby/toddler to let me brush their teeth'. The innovative design features of our brush, appeal to and engage children helping parents to overcome brushing challenges and cultivate a love for healthy oral habits from the very start.

Fuelled by a love for our children and compassion for parents facing similar struggles, we have developed a brand to revolutionise oral care for little ones.